Fail: The Avvo hard sell
I was an early and passionate supporter of Avvo. I posted about them. I defended them on the nationally syndicated podcast TWiL. I interviewed company President Mark Britton. I honestly wanted the site to succeed, and in the process to give Lexis and West a run for their money (or at least some competition).
So it was no surprise when I was contacted by an Avvo salesperson the other day. But when he started to give me the hard sell it felt like I was talking to West or Lexis, and it was just as disappointing. It seems that Avvo wants $1,500 to advertise for 3 months. Their justification is that a period of less than 3 months wouldn’t yield results. In that case why not 12 months? Why not more?
Hey Avvo: you turned off an early, stalwart supporter with your heavy-handed, pushy sales pitch. Hope it was worth it.
