Fail: The Avvo hard sell
I was an early and passionate supporter of Avvo. I posted about them. I defended them on the nationally syndicated podcast TWiL. I interviewed company President Mark Britton. I honestly wanted the site to succeed, and in the process to give Lexis and West a run for their money (or at least some competition).
So it was no surprise when I was contacted by an Avvo salesperson the other day. But when he started to give me the hard sell it felt like I was talking to West or Lexis, and it was just as disappointing. It seems that Avvo wants $1,500 to advertise for 3 months. Their justification is that a period of less than 3 months wouldn’t yield results. In that case why not 12 months? Why not more?
Hey Avvo: you turned off an early, stalwart supporter with your heavy-handed, pushy sales pitch. Hope it was worth it.
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practicehacker
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No one likes a hard sell. But what Avvo has to offer doesn’t change because a salesperson pushed too hard or the company’s ad rates may be too high.
Avvo provides me (and lots of others) with a platform to inform the world that I’m here and am ready and willing to engage with them to help resolve their legal conundrums. All free. Thanks Avvo. The virtual space you offer where the public and attorneys can meet to exchange information is a very worthwhile service. The more information about the law that is exchanged via your site the better off our society will be.
Monetize your site — but do it gently. There are sensitive souls out here whose feelings may be hurt otherwise.
“Thanks Avvo. Monetize your site but do it gently, there are sensitive souls whose feelings may be hurt” Ed. Note – Dan, thank you for your comments as they speak for themselves. Good luck with all that.
Ed. Note – Mark, is this what passes for Avvo’s support base these days? You can do better, don’t you think?