Archive for October 1st, 2009

social irm (definition)

Social Influencer Relaionship Management (IRM)

Social IRM Engagement Chart

Social IRM (noun) (so-shal eye-ar-em):  the discipline of managing relationships between influencers (ie: bloggers) and brands (ie: LexisNexis, Westlaw, etc.)
by offering real value with the goal of exciting, maintaining, and harnessing positive word of mouth. Used mostly by marketers and forward-thinking professionals.