practicehacker

GoodSharks Founder Alicia Dearn has a vision: she wants to humanize lawyers and uplift her profession in the eyes of the consumer public, while helping solos and small firms market efficiently.   Her website, www.GoodSharks.com, blends social media technology with a lawyer-client matching interface to promote easy and open communications between lawyers and potential clients.  Equally important to Dearn and GoodSharks are the ethical issues implicated by the use of web 2.0 as a marketing and practice management platform.  GoodSharks was meticulously designed over a two year period with these myriad of ethical issues in mind; moreover, it continues to evolve to address the needs of its attorney members.  GoodSharks is free for all users while it is in beta. To encourage lawyers to sign up and harness the marketing value in GoodSharks, the site recently started a SharkWeek promotion on Twitter (@GoodSharks).  Each week, one attorney-member is chosen to have his or her profile tweeted several times over the week.  The promotion has been an instant success, yielding at least one lead for the first featured GoodSharks member within hours of the first tweet.