practicehacker

From Guy Kawasaki’s Alltop – some good advice about how to get found online:

• Don’t Be Ordinary. Unique ideas will take you further than throwing money at marketing
• Create Good Content. Blogs, videos, podcasts, social networks, and tweets get noticed
• Optimize It. Optimize posts to be found on Google, Facebook, Twitter, Bing, Yahoo, etc.
• Promote It. Post your content as many ways as you can and email it to interested parties
• Measure Results. Act once, measure twice and keep measuring for continued success

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