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In Navigating the Ethical Pitfalls of Online Networking, Attorney Christine E. Mayle shares some considerations for social-networking lawyers. The piece is well written and concise, although I couldn’t help noticing that the list sounds awfully similar to the no-no’s we were warned about in connection with lawyer blogging; which were similar to the warnings about websites; which resembled the warnings concerning the use of e-mail by lawyers; which were only a hair different from the points brought up concerning Yellow Pages ads. In short, here we go again (stop me if you’re heard this one before):

• Advertising Rules: Web sites are considered advertisements – as are social networking profiles.
• Disclaimer Language: Some states require the use of disclaimer language in advertisements.
• Pre-Approval: Some regulators require a pre-approval process for any lawyer advertisement.
• Testimonials: LinkedIn and Avvo allow the use of testimonials, but some states prohibit them.
• Expert Designation: Avoid “expert” and leave references to legal “specialties” out of your profile.
• Revaling Too Much: Don’t disclose client information in posts or updates. Think before you post.
• Keep it Clean: Assume your post will be viewed by your firm, clients, opponents, judge, and mom.

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