Foursquare’s First TV Commercial

See if you can tell who Foursquare is targeting in it’s first TV Spot

By MG Siegler on Feb 24, 2010 for TechCrunch

First Google, now Foursquare. Hot on the heels of Google’s first search-related television ad during the Super Bowl, location-based social network-as-game sensation Foursquare is gearing up to do the same thing tonight on cable network Bravo during the show Sheer Genius from 9 to 10 PM. It’s a 20-second spot in which Foursquare highlights its recently announced partnership with the network. The idea is to show users real-world locations for Bravo’s show.

Now this is hardly a piece of legal or even legal-tech news, except that Foursquare is the embodiment of the casestreaming concept I wrote about in this TechnoLawyer piece over a year ago. Oh, how the times have changed. And now that location-aware apps are all around us, including Twitter of course which got geolocation capabilities last year, we’re all that much closer to being forced into acknowledging colleagues in our vicinity whether we want to or not. I think I just felt a chill run down my spine.

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