Archive for the ‘Google Places’Category

Baby Steps to Social Media Awareness

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With his breakthrough performance in Kindergarten Cop, Arnold showed us why he would someday be Governor of California and leader of the free-world. Or whatever. In the meantime, here are some “baby steps” (get it, Kindergarten, baby steps?) to using social media in your practice, courtesy of Sociable Lawyer.

1. Do not be afraid to try
2. Share your knowledge
3. Polish your online rep
4. Strength in numbers

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Attack of the Local Q&A Sites

Bet you don’t know which pizza place in Des Moines has the best deep-dish. Bet you didn’t know you wanted to know, either. Well you do. And these sites are going to tell you where to get it. So ask yourself. Were you thrilled by location-based service Foursquare? Did you jump for joy when Q&A phenom Quora came online? If so then you’ve been waiting for these 1/2 dozen local Q&A sites.  Each one is begging to show you what’s going on in cities and countries you’ll never visit and have no business asking about:

  • Hipster – Site hasn’t even launched and it’s already hiring. How cool are these guys?
  • Loqly –   Finally, a site that focuses on what’s really important: the local bar scene.
  • Gootip – Actually knows where you are and offer local opinions on stuff. Uh, thanks?
  • Loqize.me – No idea what these guys are trying to do. I signed up for the beta though.
  • Localmind – Seems the most commercially oriented and potentially the most practical.
  • LOCQL – This is the Microsoft entry. Eh. I could go either way. But thanks for playing.

Now pardon me while I track down a dry-cleaner in Nome, Alaska. Awesome!

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Google Maps + Airfare, Train, Driving Options

Foursquare Adds Recommendations

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Foursquare, the mobile application that allows you to check into locations around town like a lab-rat in a maze, can now tell you where to go as well. Now that’s a feature! Impress your friends by earning meaningless badges. Get drunk at your favorite watering hole and post compromising picturesRobert Scoble does it. Who are you to decide it’s a pointless waste of time?

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Google Offers … Sneek Peak

From TechCrunch comes this preview of Google Offers a/k/a the Groupon Killer.

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11 Digital Trends to Watch in 2011

Steve Rubel is an interesting guy. I’ve known him for a number of years and communicated directly with him only a few times, still I feel as if I “get him.” Weird, right? Here’s the crazy part: I’ve never met him. I know him exclusively through Twitter and Friendfeed, and in the blogosphere. He’s not even a Facebook friend. The thing about Steve is that he works for ad agency Edelman Digital. As some readers know, I have nothing but contempt for salespeople since all of them are liars and thieves. But I still like Steve; he is smart and regards the social web as more than another channel through which to cram product … or at least I think he does. Anyway, here are 11 trends for 2011 that Steve sees in our collective future (check out the list and Steve’s interesting web page here):

  1. Attentionomics Marketers realize the value of attention, not just exposure.
  2. Digital Curation Content overload requires a guide, and Google is not it.
  3. Developer Engagement Marketers will court web developers to gain an edge.
  4. Transmedia Storytelling Even in 2011 it comes down to a compelling story.
  5. Thought Leadership Companies must recruit expert voices to create content.
  6. Integration Economy Business finally coordinates social media experiments.
  7. Ubiquitous Social Computing Marketing will follow us everywhere on our phones.
  8. Location, Location, Facebook Foursquare taught us how; now Facebook takes over.
  9. Social Media Schizophrenia SM overload is now everybody’s problem.
  10. Google Strikes Back Google beats Facebook and Twitter by indexing them to pieces
  11. All Web Sites Will Be Social Consumers expect social functions in all websites now.

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