Archive for the ‘linkedin’Category

Baby Steps to Social Media Awareness

Media_httpwwwsociable_kdurn

With his breakthrough performance in Kindergarten Cop, Arnold showed us why he would someday be Governor of California and leader of the free-world. Or whatever. In the meantime, here are some “baby steps” (get it, Kindergarten, baby steps?) to using social media in your practice, courtesy of Sociable Lawyer.

1. Do not be afraid to try
2. Share your knowledge
3. Polish your online rep
4. Strength in numbers

Posted via email from practice (redux)

 

LinkedIn Today – Your Linkedin Newspaper

Media_httpcdnventureb_yjcki

According to this coverage by TechcrunchLinkedIn’s CEO recently announced a more proactive strategy – a wise move given that LinkedIn is notorious for being a virtual desert  where little happens (hence the confusion when it is referred to it as a “social network”). Here is his list of features that will “transform” the LinkedIn landscape:

InMaps: A visual depiction of your network. Designed to tell you where you fit in, I guess.
Skills: Skills graph within professional communities. Who’s in demand. That kind of thing.
LinkedIn Today: Social news platform for professionals – the company’s newest product.

All 3 features are active now. Whether they have an affect is anyone’s guess.

Posted via email from practice (redux)

ABA Social Networking Policy

ABA Advisory Panel: Social Network Usage

The ABA leadership and Standing Committee on Strategic Communications are developing a social network policy to determine how (if) the ABA will utilize social networks like LinkedIn, Facebook, and Twitter. Thus far they have surveyed lawyers and law students separately and found as follows:

Among practicing lawyers:

  • 1/3 of respondents did not have accounts on any of the 3 social networks mentioned
  • Among respondents who did have an account, LinkedIn was considered professional
  • Among respondents who had an account, Facebook was considered strictly casual
  • Lawyer attitudes toward social networks varied (waste of time, useful for business)
  • Most respondents favor an ABA group on LinkedIn, fewer favor one on Facebook
  • Younger respondents favored the idea of the ABA having a presence on social networks

Among law students:

  • they are much more engaged in social media than practitioners
  • nearly 90% of surveyed law students had Facebook accounts
  • about 75% of surveyed law students accessed Facebook daily
  • they tend to be more positive about social networks in general
  • they tend to favor ABA groups on both LinkedIn and Facebook

In a related story, the ABA Journal did not report that anyone was the least bit surprised by the findings.

Have a Fanpage on Facebook? Does it work?

Webtrends, which offers detailed web analysis tools, just rolled out a suite of new measurement capabilities for Facebook that allow users to view and compare Facebook data alongside data for other channels. For small firms and sole-practitioners, this development means that you can more easily measure and compare the effect of your Facebook and Twitter pages. Of course if you don’t have a Facebook or Twitter page then this might be a good time to get cracking.

Posted via email from practice (redux)

When Outlook isn’t enough of a memory hog …


Thanks to its new partnerships with Facebook and MySpace, as well as its existing relationship with LinkedIn, Microsoft Outlook is now set to eat up even more RAM, thus fulfillingthe Mayan prophesy that Microsoft would destroy the world in 2012. Also, you might remember back in November that Microsoft announced Outlook Social Connector, a feature in Office 2010 (beta) that Injects social network feeds directly into your sparsely-populated inbox for an even more crowded user experience.Your inbox will thank you (not).

Posted via email from practice (redux)

Google Buzz – Google Does Social

You may have heard about Gmail going social in a way that muscles in on the territory pioneered by Twitter and later co-opted by everyone from Facebook to LinkedIn to Friendfeed, and everyone else – namely status updates.

Google’s horse in this race is Buzz. Watch the video below  to learn more or click on the image above from the Google Blog.

Then let me know how you like your Buzz.

Posted via email from practice (redux)