practicehacker

By Alex Chiu of Google Operating System Blog

1. More free storage in Google Docs: at least 20 GB.

2. Gmail HTML5 that loads faster and integrates.

3. Android keyboard  provides useful suggestions.

4. Google Earth web app, and vector-based Google Maps.

5. Database of useful things, data, and related info.

6. Full data sync for Google Chrome extensions.

7. Chrome for Android w/data sync, web apps, more.

8. Google search uses inferences to answer queries.

9. Personal Alerts about things and people around you.

10. Google embraces Facebook and  Facebook Connect.

Read the rest of the predictions here on the Google Operating System Blog.

Posted via web from practice (redux)

43% of litigators who participated in a recent ABA survey say that they use litigation support software. As for the 57% of you wondering what exactly litigation software is, this is your lucky day. The term litigation support software refers to an entire subgenre of database software for storing, searching, and reviewing discovery and evidentiary material. Way better than manually going through a physical file, that’s for sure! Here’s a helpful chart produced by the ABA of the different litigation software out there. For more information on the respective companies and how their software can facilitate your your litigation practice, take a look at the websites below and decide for yourself (this applies to both the 43% of you already familiar with the systems as well as the 57% of you who may be interested in making the switch):

1. Anacomp CaseLogistix
2. Lexis Nexis Concordance
3. ILS Edge
4. iCONECT
5. ImageDepot
6. IPRO eReview
7. Lexbe
8. MasterFile
9. Nextpoint
10. CT Summation iBlaze

SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI. 

Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:

Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.

Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.

Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty: 

• twifluence     track the growth rate of your Twitter campaign
•  twitalyzer     analyze how many times others refer to your posts
• tweeteffect   find how many people are responding to your posts
• klout              measures influence on topics across the social web
• twitoaster     measure and view respones to blog and Twitter posts