Archive for the ‘old media’Category
ABA Social Networking Policy
ABA Advisory Panel: Social Network Usage
The ABA leadership and Standing Committee on Strategic Communications are developing a social network policy to determine how (if) the ABA will utilize social networks like LinkedIn, Facebook, and Twitter. Thus far they have surveyed lawyers and law students separately and found as follows:
Among practicing lawyers:
- 1/3 of respondents did not have accounts on any of the 3 social networks mentioned
- Among respondents who did have an account, LinkedIn was considered professional
- Among respondents who had an account, Facebook was considered strictly casual
- Lawyer attitudes toward social networks varied (waste of time, useful for business)
- Most respondents favor an ABA group on LinkedIn, fewer favor one on Facebook
- Younger respondents favored the idea of the ABA having a presence on social networks
Among law students:
- they are much more engaged in social media than practitioners
- nearly 90% of surveyed law students had Facebook accounts
- about 75% of surveyed law students accessed Facebook daily
- they tend to be more positive about social networks in general
- they tend to favor ABA groups on both LinkedIn and Facebook
In a related story, the ABA Journal did not report that anyone was the least bit surprised by the findings.
06
03 2010
Wired on the iPad
17
02 2010
Halo Reach
15
02 2010
Network Part 2: Not Going to Take It Anymore
In Part 1 of this series I discussed the current legal research market (lame) and how Wexis was without challengers until a little company called Google smacked them upside the head last year. But the question remains: what are you going to do about it?
Change. At Last?
Even if Google Scholar does begin the long climb into the consciousness of lawyers, goes the thinking, Wexis could certainly deal with a direct attack as it dealt with Loislaw and Fastcase before. After all the real power of the network is that it resists by tightening its grip and digging in its heels until removing it would kill the host. But direct action is not Google’s style. On the contrary, Google is king of feature creep. It excels at constant development of bells and whistles joined to a simple, irresistible feature like … search. So it’s a good bet that Google Scholar will not directly threaten Westlaw or Lexis any more than Adwords threatened Findlaw or Lawyers.com. Of course Google has relentlessly siphoned off legal marketing dollars from Wexis for the past decade regardless of its indirect approach. And like Adwords, Google Scholar is part of an even bigger network than either Westlaw or Lexis. So maybe change is possible.
At the end of the day, I believe that Google Scholar will do for legal research what Avvo did for lawyer selection: bring transparency where there was none before. If that happens then consumers of legal information including lawyers, scholars, students, and lay people, will be able to bypass the thicket of jargon and questionable practices that kept them in thrall to Wexis for a century. The result would be a body of legal research enhanced by user input (think Wikipedia) instead of a narrowly controlled, opaque system like the ones that lawyers use now. Change, at last.
Running Scared
This month the ABA Journal features a comprehensive look at the new crop of threats facing Westlaw and Lexis, including Google Scholar and Bloomberg Law. According to the article Westlaw intends to roll out it’s next-gen research platform, WestlawNext, in time for the ABA Technology Show in March; while LexisNexis will announce the new Lexis, dubbed creatively ‘New Lexis,’ later this year. But while the article makes it sound as if both companies are about to make a real technological leap, I’d advise you not to hold your breath. Westlaw and Lexis have never responded to threats with anything but cosmetic changes, falling back instead on enticement or intimidation to keep users loyal. And it has always worked, so why fix what ain’t broken? Besides, how likely is it that after generations of taking their market for granted either company will invest the time, money, or business discipline needed to break with the past? Then again, if Wexis loses its iron grip on legal the spigot of legal information then it is nothing but a search engine, and not a good one at that. Reason enough to be afraid.
I’m Mad As Hell And Not
Going to Take It Anymore
So are Westlaw and Lexis simply keeping up appearances as they did when the Internet threatened their proprietary networks in the 90’s? Or do they really think they can change everything from their business model to their corporate culture to cope with the likes of Google and Bloomberg? My guess is that, as usual, Westlaw and Lexis will talk a good game but continue to rely on contracts and intimidation over innovation. Hey, it worked for AIG, GM, and Lehman Brothers, right? And look where they are today.
07
02 2010
Ahh … that New Lexis Smell
Today LexisNexis unveiled a partnership with Microsoft at LegalTech NY – the result is meant to foreshadow the complete revamp of the Lexis research system due out later this year, and dubbed New Lexis. In short, the company’s answer to WestlawNext, which was unveiled at LT NY yesterday. As a result of the partnership, a LexisNexis tab can now be integrated into the ribbon that Microsoft began using in Office 2007 and continues to use in Office 2010 beta as a substitute for the profusion of button bars in Office 2003. Users can conduct legal research, Internet searches on Bing and Google, even Sheppardize, all from within their Word, Outlook, or SharePoint document.
According to Clemens Ceipek, vice president of New Lexis, our customers spend their time … in e-mails or in Word creating or reviewing documents. That is exactly what we are doing. As a lawyer you no longer need to go to a separate, dedicated site to get the information.” Ideally this means that a user reviewing a brief in Word can click on the Shepard’s tab and confirm the status of all cases in the document at once. If the user wants to read the cases, clicking on another tab splits the screen and pulls up the cases. This same integration of information could extend to items within a firm’s own network or document management system in addition to items from Lexis databases or the Internet.
via abajournal.com
02
02 2010
I (Still) Get No Respect
Let’s face it: Twitter, Facebook, and LinkedIn squandered their potential. Instead of becoming knowledge or trade hubs, they’re essentially virtual singles bars. All 3 of these networks are so choked with ads, scams, and come-ons that companies trying to turn a legitimate buck have turned to so-called opinion or “thought” leaders (anyone from Ashton Kutcher to Robert Scoble) in order to cut through the chatter. Fair enough, but lawyers still aren’t going to buy a product because it’s being pushed by an actor (even if it’s a dream-boat like Ashton). And as the authors of this piece in Social Media Today point out, professionals get online for reasons not common to the average user, including:
- engaging with others in their discipline
- collaborating on their projects or cases
- learning about innovations in their field
- sharing and discussing their experiences
- reinforcing their referral relationships
- accessing and sharing hard to find info
So why is there such a yawning gap between what professionals want in social networks and what the networks deliver? And to make matters worse, most social media campaigns are basically re-packaged website or blog content grafted onto the flavor of the month; an approach which is transparent and ineffective.
Why don’t social networks and advertisers observe the same rules that we professionals observe among ourselves, i.e.
- trust is built by giving freely
- one good turn deserves another
- value speaks for itself – no BS
- be patient – teach don’t preach
- respect my time and intelligence
If social networks and marketers respect these principals will they gain traction with professionals? How should I know? But I’m sure that if they ignore these points I’ll be gone before they can sell me anything.
04
12 2009
Meanwhile at the Bar Association …
… it’s still 1998. Ed. Note – I tried to drag these lawyers into the 21st century for 5 long years. Oh well.
