Archive for the ‘media’Category

… And We’re Back

For those keeping track (but why would you?) I’ve been on hiatus lately.  And by lately I mean the past year.  I won’t bore you with the details. Of course I have been Twittering from @practicehacker (blogging lite, if you will). I plan to jump back into the deep end of the blogging pool. Watch this space for more details… seriously, watch this space. It’ll be worth it. Would I lie?

@Practicehacker

Open Plea to Legal Marketers … little help?

Me Learning to be Humble

Asking for Help ... Hat in Hand

Being the Practicehacker doesn’t mean I know everything. Take law firm marketing for instance.  
In real life I run a 3-lawyer suburban Chicago practice engaged in what I call “Small Business” law; i.e. we do pretty much everything a small business or its owners need their lawyer to do, including:
  • Business start-ups, incorporation, organization
  • Contracts: drafting, review, enforcement, terms
  • Hiring and firing of employees and contractors
  • Commercial litigation, collections, and defense
  • Real estate transaction, liens and construction
  • Business, stock and asset, sale and purchase
  • Divorce and estate planning for entrepreneurs
  • Bankruptcy, reorganization, crisis management
I can’t think of any aspect of practice organization,management, or marketing that I couldn’t improve. In fact, I am absolutely certain that I must learn to do a lot of things better. Of course, if I had to single out one thing for attention at the moment, it would have to be our law firm marketing.
Full disclosure: I’ve never been satisfied with my firm’s online or social media presence. I mean, my name is out there, but the picture that emerges of my firm seems fragmented and weak. Then again, my off-line presence is no better. I’ve prepared and delivered seminars, given talks both locally and nationally, and have had articles published all over. But to what end?
The worst part of the problem is that it feels like my office is being severely underutilized. After a harrowing couple of years in this see-saw economy, I finally have a stable team of trained lawyers and staff, with more becoming available all the time. But if what we have to offer does not reach the right Clients, it’s wasted. That’s the hardest part of the problem: matching the right skills with the right Clients and keeping the process going.
There is one final caveat: I need new marketing initiatives to have a measurable ROI so we can decide whether to stay with it, pivot, or abandon it and start over.  If anyone thinks they can take a crack at evaluating our situation, or knows someone else who can, please get in touch or leave that information in the comments to this post.  
Thanks to everyone who thinks they can help.

What do you call 100 unemployed lawyers?

Sea_turtle_hatchlings_try_to_m

A good start! But seriously: according to this piece in the Wall Street Journal new law grads continue to enter the workforce faster than Starbucks can hire them. To quote the article:

According to jobs site SimplyHired.com… the hardest-to-place industry [is the] the legal field. Unemployed lawyers now find themselves in the country’s most cutthroat race for a job, with less than one opening for every 100 working attorneys.

But what makes us so hard to employ? Maybe the answer can be found in the 50 (and counting) comments to the ABA Journal’s anemic coverage of the topic, which is all of a paragraph long and is no more than a rehash of the original mention in Above the Law. Or maybe the answer is written into the Economist’s riotously off-target piece Not Enough Lawyers, which posits that we have uh, too few lawyers. But after all is said and done the truth is that lawyers are hard to employ for the same reasons we’ve known about for a good 20 years:

  • Law school costs too much and does not teach practical skills
  • Grads need to make a lot right away to pay their school loans
  • Big Law only hires a faction of grads; the rest are on their own

For the great mass of new lawyers in the market and those displaced due to the systemic shakeup in the law, the odds are lower than newly hatched turtles trying to make it out to sea. And it just breaks my heart to see that happen to such a nice bunch of baby turtles.

Don’t piss on my leg and tell me it’s raining.

 Legal Rebels 2011

As Kevin Spacey noted, speaking as Kaiser Soze in The Usual Suspects, “the greatest trick the devil ever pulled was convincing the world he didn’t exist.” Couldn’t agree more. 2 years ago the ABA Journal rolled out its Legal Rebels Project in an effort to convince lawyers that the American Bar Association was more than an aging, superfluous institution or a lapdog to the AmLaw 100. The first Legal Rebels chosen in 2009 included

In fairness, that initial list of 50 honorees also included people who really had contributed to the national dialogue about the profession by blogging, starting an innovative company, or finding a better way to do things. But they were too few and far between to give the project credibility in my eyes. As far as I could see, the ABA was still trying to curry favor with BigLaw partners and associates by featuring bite-sized, cutesy profiles of lawyers doing their own breezy thing. Wee!

So how has the project fared in 2011? Let’s just say that the Journal has returned to what it does best – sucking up to BigLaw – by focusing on the unsung heroes trying to change the system from within: BigLaw rebels. Which makes total sense, because real change only comes from people who bill 3000 hours a year and are driven by an insatiable urge to make partner. Way to go ABA Journal. It takes guts to swallow what BigLaw is dishing out, then ask for seconds… but you pulled it off.

Look, just watch the Staff of the ABA Journal descirbe the Legal Rebels Project in their own words and feel the rebellion welling up in your throat.  I certainly did.

OMFG: Halo 4 … I am not worthy

I don’t care how bad ass you think you are. This is Halo 4. Man up and join the fight … or I’ll do it for you.

ABA TechShow 2011

As most readers know, I write a column for NYC-based TechnoLawyer called SmallLaw (formerly known as, no joke, “Crazy Mazy”). Anyhow, as TechnoLawyer’s intrepid Chicago reporter I’ve written about the ABA TechShow since 2008; and before that for this blog.

Here are the 12 videos we shot at this year’s TechShow. Feel free to subscribe to my YouTube Channel for more legal tech news and check out my TechnoLawyer pieces as well.