See if you can tell who Foursquare is targeting in it’s first TV Spot

Posted via email from practice (redux)

No Law Practice for me, Thanks

funemployed (noun) (fun-em-ploy-d)

def The state of being without a job yet having lots of time to enjoy activities during work hours. i.e. Rex is funemployed so after his workout he blogs and twitters with his other funemployed friends

def Unemployed individuals who use their free time to explore themselves while waiting for a job to tumble into their lap or try to fall ass-backwards into money. i.e. Man, I love being funemployed – don’t you [INSERT ANNOYING LEGAL BLOGGER/TWITTERER NAME]

See Also

funemployment (noun) funderemployed (adverb) i.e. I used to wonder how legal bloggers and Twitter bums managed to write all day while maintaining a job or law practice. Now I realize that most of them are funderemployed or funemployed altogether.

Let’s face it: Twitter, Facebook, and LinkedIn squandered their potential. Instead of becoming knowledge or trade hubs, they’re essentially virtual singles bars. All 3 of these networks are so choked with ads, scams, and come-ons that companies trying to turn a legitimate buck have turned to so-called opinion or “thought” leaders (anyone from Ashton Kutcher to Robert Scoble) in order to cut through the chatter. Fair enough, but lawyers still aren’t going to buy a product because it’s being pushed by an actor (even if it’s a dream-boat like Ashton). And as the authors of this piece in Social Media Today point out, professionals get online for reasons not common to the average user, including:

• engaging with others in their discipline
• collaborating on their projects or cases
• learning about innovations in their field
• sharing and discussing their experiences
• reinforcing their referral relationships
• accessing and sharing hard to find info

So why is there such a yawning gap between what professionals want in social networks and what the networks deliver? And to make matters worse, most social media campaigns are basically re-packaged website or blog content grafted onto the flavor of the month; an approach which is transparent and ineffective.

Why don’t social networks and advertisers observe the same rules that we professionals observe among ourselves, i.e.

• trust is built by giving freely
• one good turn deserves another
• value speaks for itself – no BS
• be patient – teach don’t preach
• respect my time and intelligence

If social networks and marketers respect these principals will they gain traction with professionals? How should I know? But I’m sure that if they ignore these points I’ll be gone before they can sell me anything.