Archive for the ‘myspace’Category

Baby Steps to Social Media Awareness

Media_httpwwwsociable_kdurn

With his breakthrough performance in Kindergarten Cop, Arnold showed us why he would someday be Governor of California and leader of the free-world. Or whatever. In the meantime, here are some “baby steps” (get it, Kindergarten, baby steps?) to using social media in your practice, courtesy of Sociable Lawyer.

1. Do not be afraid to try
2. Share your knowledge
3. Polish your online rep
4. Strength in numbers

Posted via email from practice (redux)

 

(still more) ethical pitfalls of social networking

 

 

The Journal of the American Bar Association

In Navigating the Ethical Pitfalls of Online Networking, Attorney Christine E. Mayle shares some considerations for social-networking lawyers. The piece is well written and concise, although I couldn’t help noticing that the list sounds awfully similar to the no-no’s we were warned about in connection with lawyer blogging; which were similar to the warnings about websites; which resembled the warnings concerning the use of e-mail by lawyers; which were only a hair different from the points brought up concerning Yellow Pages ads. In short, here we go again (stop me if you’re heard this one before):

 

  • Advertising Rules: Web sites are considered advertisements – as are social networking profiles.
  • Disclaimer Language: Some states require the use of disclaimer language in advertisements.
  • Pre-Approval: Some regulators require a pre-approval process for any lawyer advertisement.
  • Testimonials: LinkedIn and Avvo allow the use of testimonials, but some states prohibit them.
  • Expert Designation: Avoid “expert” and leave references to legal “specialties” out of your profile.
  • Revaling Too Much: Don’t disclose client information in posts or updates. Think before you post.
  • Keep it Clean: Assume your post will be viewed by your firm, clients, opponents, judge, and mom.

social irm (definition)

Social Influencer Relaionship Management (IRM)

Social IRM Engagement Chart

Social IRM (noun) (so-shal eye-ar-em):  the discipline of managing relationships between influencers (ie: bloggers) and brands (ie: LexisNexis, Westlaw, etc.)
by offering real value with the goal of exciting, maintaining, and harnessing positive word of mouth. Used mostly by marketers and forward-thinking professionals.

best iPhone apps (courtesy of O’Reilly Media)


This year’s models

A simple illustration of what trends will hit this year. Pay attention!

ABA TechShow: The Video

Thought I’d share some choice video from TechShow 2009 featuring all 4 of the Best of Show winners that I wrote up in TechnoLawyer, plus interviews with some of my heroes such as Bob Ambrogi, Jay Funeberg, and Kevin O’Keefe, as well as sightings of legal blogging all-stars like Dennis Kennedy and Tom Mighelle. I’m still excited.

See related videos here and find me on YouTube as practicehacker.