Social IRM (noun) (so-shal eye-ar-em): the discipline of managing relationships between influencers (ie: bloggers) and brands (ie: LexisNexis, Westlaw, etc.)by offering real value with the goal of exciting, maintaining, and harnessing positive word of mouth. Used mostly by marketers and forward-thinking professionals.
Prism Legal‘s Ron Friendman liveblogged (a/k/a real-time blogged) Richard Susskind’s discussion of the future of the profession at ILTA 2009. Here are the Top 10 disruptive legal technologies on the list:
Document Assembly. Has already changed markets. Providing document assembly online allows for economies of scale. Charges and hours don’t have to relate, making this technology “disruptive.
Always on Connectivity. Lawyers can, and are expected to, be on call 24/7. Deal with it.
Electronic Legal Marketplace. Your value in the a frictionless marketplace. Clients can select legal services in the electronic marketplace and even choose to go with non-lawyer alternatives.
E-Learning. Law schools have long been falling down on the job. The Internet can revive learning with realistic simulations.
Online Legal Guidance. Interactive advice systems in the “latent legal market” (see Suskind, The Future of Lawyers). Sounds like self-guided document automation.
Legal Open-Sourcing. A la Wikipedia. Crowd-sourcing communities of interested individuals can result in better answers than throwing the problem to a single individual. Consumers more likely to talk to friend with similar problems than a lawyer.
Closed Legal Communities. See Legal Onramp. Clients and In House Counsel can pool legal information and check a common knowledge-base before consulting pricey outside counsel.
Workflow and Project Management. High volume, low value work can be made into off-the-rack solutions; making certain lawyers into de facto project managers. Project management requires significant training, but lawyers aren’t getting any. This is a disruptive trend because it highlights the fact that as efficiency increases, billable hours decrease.
Embedded Legal Knowledge. In the future legal knowledge will be built into compliance systems making the contributions of highly-trained counsel less necessary except for unusual assignments.
Online Dispute Resolution. Dispute resolution as a service. Services like CyberSettle versus time spent in Court or in the arbitration system.
Thought I’d share some choice video from TechShow 2009 featuring all 4 of the Best of Show winners that I wrote up in TechnoLawyer, plus interviews with some of my heroes such as Bob Ambrogi, Jay Funeberg, and Kevin O’Keefe, as well as sightings of legal blogging all-stars like Dennis Kennedy and Tom Mighelle. I’m still excited.
See related videos here and find me on YouTube as practicehacker.