Archive for the ‘practice’Category

ABA Social Networking Policy

ABA Advisory Panel: Social Network Usage

The ABA leadership and Standing Committee on Strategic Communications are developing a social network policy to determine how (if) the ABA will utilize social networks like LinkedIn, Facebook, and Twitter. Thus far they have surveyed lawyers and law students separately and found as follows:

Among practicing lawyers:

  • 1/3 of respondents did not have accounts on any of the 3 social networks mentioned
  • Among respondents who did have an account, LinkedIn was considered professional
  • Among respondents who had an account, Facebook was considered strictly casual
  • Lawyer attitudes toward social networks varied (waste of time, useful for business)
  • Most respondents favor an ABA group on LinkedIn, fewer favor one on Facebook
  • Younger respondents favored the idea of the ABA having a presence on social networks

Among law students:

  • they are much more engaged in social media than practitioners
  • nearly 90% of surveyed law students had Facebook accounts
  • about 75% of surveyed law students accessed Facebook daily
  • they tend to be more positive about social networks in general
  • they tend to favor ABA groups on both LinkedIn and Facebook

In a related story, the ABA Journal did not report that anyone was the least bit surprised by the findings.

Clio Calendar Upgrade (and how!)

Here’s a video of the enhanced calendar put out by Clio on Vimeo.
The guys from Clio show off in this short video and I can’t blame them. Having used Clio for over a year, I did hand-springs when I saw the improvements. Almost makes me want to forgive them for winning the gold in Hockey at the Winter Games!

Have a Fanpage on Facebook? Does it work?

Webtrends, which offers detailed web analysis tools, just rolled out a suite of new measurement capabilities for Facebook that allow users to view and compare Facebook data alongside data for other channels. For small firms and sole-practitioners, this development means that you can more easily measure and compare the effect of your Facebook and Twitter pages. Of course if you don’t have a Facebook or Twitter page then this might be a good time to get cracking.

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eDiscovery for the Rest of Us?

E-discovery was once the sole concern of large law firms involved in large-scale litigation. But as EDD increasingly becomes an issue in smaller cases for smaller law firms, small and solo lawyers are learning some hard lessons about electronic evidence in litigation. Michael Barnsback, an employment and civil litigation senior associate with DiMuro Ginsberg says e-discovery is increasingly an issue for his 12-attorney firm in Alexandria, Virginia. While it is a challenge, he thinks it can sometimes benefit a small firm like his. He says there was a time when big law firms could count on bigger budgets and staff to out-muscle opposing counsel at smaller law firms. In particular, the document dump, the practice of sending as many files for review close to the start of a trial, has long been a favorite tactic for overwhelming an opponent. “It’s certainly leveled the playing field for us,” he says. “You don’t need a big team to do review.  If someone dumps a truckload of boxes on you, now you can scan them, put them in a searchable format, and one person on one computer can find what you need to go into the case prepared.”

But for many small firms, the technical demands of identifying, preserving, archiving, reviewing, and producing digital evidence for trial is increasingly becoming a problem, and one they cannot avoid. “We’re seeing tremendous growth for small firm e-discovery services,” says John Simek, a computer forensics specialist with Sensei Enterprises. “Judges are expecting attorneys to take it seriously and the attorneys realize that ethically they have an obligation to consider digital sources for evidence.” Unfortunately, lawyers who haven’t been involved in major litigation involving digital documents probably haven’t had a chance to learn things that some big firms have learned the hard way. Even more, small and solo firms often have hurdles to overcome that large-scale litigators never have to think about. For example, many lawyers who have never been involved in e-discovery before may mistakenly believe that printing an e-mail might be an obvious way to produce a document. However, there is a body of law that may require litigants to preserve metadata or other digital features in a document that are lost when printing. And while large firms can typically hire professional forensic examiners, small firms trying to operate on a tight budget might be inclined to do forensic examinations themselves, which could open up a host of problems.

<Read the Entire Article Here>

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Foursquare’s First TV Commercial

See if you can tell who Foursquare is targeting in it’s first TV Spot

By MG Siegler on Feb 24, 2010 for TechCrunch

First Google, now Foursquare. Hot on the heels of Google’s first search-related television ad during the Super Bowl, location-based social network-as-game sensation Foursquare is gearing up to do the same thing tonight on cable network Bravo during the show Sheer Genius from 9 to 10 PM. It’s a 20-second spot in which Foursquare highlights its recently announced partnership with the network. The idea is to show users real-world locations for Bravo’s show.

Now this is hardly a piece of legal or even legal-tech news, except that Foursquare is the embodiment of the casestreaming concept I wrote about in this TechnoLawyer piece over a year ago. Oh, how the times have changed. And now that location-aware apps are all around us, including Twitter of course which got geolocation capabilities last year, we’re all that much closer to being forced into acknowledging colleagues in our vicinity whether we want to or not. I think I just felt a chill run down my spine.

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Sweet Twitter Visualizations (Seriously)

Below find one of 4 visualizations of Twitter influence and interaction put forth by the Harvard Business Review (HBR).  Props to Steve Rubel for this post and HBR for doing all the work. In case you’re wondering what this all means …. I don’t know yet. But I do know what it’s better to have information than not, and the unexamined Twitter feed is not worth reading. So there you go.

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Measuring Twitter ROI

 

SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI. 

Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:

Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.

Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.

Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty: 



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