It looks like Vokle wants to become the video chat forum for the masses. Originally envisioned as a political platform, Vokle makes it so easy to broadcast and receive real-time streaming commentary that it just might make public debate over the Internet a reality. The platform has also been embraced and roundly praised by Arrianna Huffington … but I like it anyway.
SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI.
Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:
Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.
Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.
Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty:
As part of his Government 2.0 initiative (wtf?), President O’Bama named Aneesh Chopra America’s Chief Technology Officer. Congratulations Mr. Chopra. By the way, since when does the United States have a CTO? Since right now: that’s when. Take it away Aneesh …
Here’s the thing. I’ve been writing, speaking, and generally complaining for years about how our judiciary and our government in general needs to adapt to technology. Now that it appears to be happening under “Generation O’Bama” I can’t shake the feeling that’s it’s all kinda phony. Am I the only one?
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