Seriously, JD Supra?
I like JD Supra and admire the cojones with which it shot out of the starting gate 3 years ago. I’ve used it myself and blogged about the experience while waiting for the promised traffic to materialize. I was still waiting when my “free look” expired a year later and JD Supra informed me that if I wanted to keep my profile, documents, etc. I’d have to pay. In one e-mail JD Supra went from Law 2.0 superstar to paid lawyer directory. Fair enough. If JD Supra wants to get paid like a vendor, I get to evaluate their services as a vendor. Let’s see, the company claims that it can
- promote my firm to prospects
- connect me with the prospects
- earn higher search-rank for me
- earn higher profile on LinkedIn
Can it really do any of these things? Who knows? I spent 40 minutes yesterday talking with a salesperson who couldn’t answer that question or explain why he was calling a 5-person firm to sell a big-firm document posting service. Can’t blame him: there is no explanation.
The fact is JD Supra should be paying for high-quality content, not the other way around. The more content, members, and activity it accumulates the more of a network effect it generates, the higher its search rank, and the more leverage it has to value itself in the inevitable acquisition (Lexis, Westlaw, whoever). So far everything is coming up JD Supra. What about its members? The company promises to put them in front of prospects. But how does it know who and where my prospective clients are? Presumably JD Supra assumes that putting me in the “bankruptcy” category in the “Illinois” bucket on their directory is all the customization I need.
Seriously, JD Supra? Why would you insult my intelligence like that? Your service should cost $0, you should be paying for my content, and LinkedIn is the Dane Cook of social networks. And don’t call me back until you are prepared to treat my content as valuable or you manage to get a grip on reality. Whichever happens first. Posted via email from practice (redux)













