Archive for the ‘search’Category

Have a Fanpage on Facebook? Does it work?

Webtrends, which offers detailed web analysis tools, just rolled out a suite of new measurement capabilities for Facebook that allow users to view and compare Facebook data alongside data for other channels. For small firms and sole-practitioners, this development means that you can more easily measure and compare the effect of your Facebook and Twitter pages. Of course if you don’t have a Facebook or Twitter page then this might be a good time to get cracking.

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eDiscovery for the Rest of Us?

E-discovery was once the sole concern of large law firms involved in large-scale litigation. But as EDD increasingly becomes an issue in smaller cases for smaller law firms, small and solo lawyers are learning some hard lessons about electronic evidence in litigation. Michael Barnsback, an employment and civil litigation senior associate with DiMuro Ginsberg says e-discovery is increasingly an issue for his 12-attorney firm in Alexandria, Virginia. While it is a challenge, he thinks it can sometimes benefit a small firm like his. He says there was a time when big law firms could count on bigger budgets and staff to out-muscle opposing counsel at smaller law firms. In particular, the document dump, the practice of sending as many files for review close to the start of a trial, has long been a favorite tactic for overwhelming an opponent. “It’s certainly leveled the playing field for us,” he says. “You don’t need a big team to do review.  If someone dumps a truckload of boxes on you, now you can scan them, put them in a searchable format, and one person on one computer can find what you need to go into the case prepared.”

But for many small firms, the technical demands of identifying, preserving, archiving, reviewing, and producing digital evidence for trial is increasingly becoming a problem, and one they cannot avoid. “We’re seeing tremendous growth for small firm e-discovery services,” says John Simek, a computer forensics specialist with Sensei Enterprises. “Judges are expecting attorneys to take it seriously and the attorneys realize that ethically they have an obligation to consider digital sources for evidence.” Unfortunately, lawyers who haven’t been involved in major litigation involving digital documents probably haven’t had a chance to learn things that some big firms have learned the hard way. Even more, small and solo firms often have hurdles to overcome that large-scale litigators never have to think about. For example, many lawyers who have never been involved in e-discovery before may mistakenly believe that printing an e-mail might be an obvious way to produce a document. However, there is a body of law that may require litigants to preserve metadata or other digital features in a document that are lost when printing. And while large firms can typically hire professional forensic examiners, small firms trying to operate on a tight budget might be inclined to do forensic examinations themselves, which could open up a host of problems.

<Read the Entire Article Here>

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Sweet Twitter Visualizations (Seriously)

Below find one of 4 visualizations of Twitter influence and interaction put forth by the Harvard Business Review (HBR).  Props to Steve Rubel for this post and HBR for doing all the work. In case you’re wondering what this all means …. I don’t know yet. But I do know what it’s better to have information than not, and the unexamined Twitter feed is not worth reading. So there you go.

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Litigation Software to the Rescue!

43% of litigators who participated in a recent ABA survey say that they use litigation support software. As for the 57% of you wondering what exactly litigation software is, this is your lucky day. The term litigation support software refers to an entire subgenre of database software for storing, searching, and reviewing discovery and evidentiary material. Way better than manually going through a physical file, that’s for sure! Here’s a helpful chart produced by the ABA of the different litigation software out there. For more information on the respective companies and how their software can facilitate your your litigation practice, take a look at the websites below and decide for yourself (this applies to both the 43% of you already familiar with the systems as well as the 57% of you who may be interested in making the switch):

1. Anacomp CaseLogistix
2. Lexis Nexis Concordance
3. ILS Edge
4. iCONECT
5. ImageDepot
6. IPRO eReview
7. Lexbe
8. MasterFile
9. Nextpoint
10. CT Summation iBlaze

Measuring Twitter ROI

 

SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI. 

Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:

Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.

Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.

Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty: 

Buzz Gets a Search Engine

Now you can refer to a search engine to find the things you didn’t know you cared about on Google Buzz. Welcome to Buzzzy.

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Buzz Desktop (Is Already Available!)

Talk about your rapid deployment cycles. Google Buzz only went into general release last week (web-only attached to Gmail) and there are already plans to spin it off into its own app and, now, a third-party developer brings us this desktop Buzz monitor. And a very cool one at that. All of which points to the fact that Google has really gotten the hang of identifying creative ideas, bringing ideas to users, then tweaking the product while it is in the field. Not only that, but Google knows enough to make its API freely available so that 3rd party developers can get in on the action. The result with Wave and now Buzz is that changes can be made in real time based on customer comments (not canned feedback or inputs from a few opinionated beta testers). No sir: comments made about Buzz by users of Buzz  were apparently picked up by Google, examined for feasibility, and implemented within hours.

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