Archive for the ‘social networking’Category

ABA Social Networking Policy

ABA Advisory Panel: Social Network Usage

The ABA leadership and Standing Committee on Strategic Communications are developing a social network policy to determine how (if) the ABA will utilize social networks like LinkedIn, Facebook, and Twitter. Thus far they have surveyed lawyers and law students separately and found as follows:

Among practicing lawyers:

  • 1/3 of respondents did not have accounts on any of the 3 social networks mentioned
  • Among respondents who did have an account, LinkedIn was considered professional
  • Among respondents who had an account, Facebook was considered strictly casual
  • Lawyer attitudes toward social networks varied (waste of time, useful for business)
  • Most respondents favor an ABA group on LinkedIn, fewer favor one on Facebook
  • Younger respondents favored the idea of the ABA having a presence on social networks

Among law students:

  • they are much more engaged in social media than practitioners
  • nearly 90% of surveyed law students had Facebook accounts
  • about 75% of surveyed law students accessed Facebook daily
  • they tend to be more positive about social networks in general
  • they tend to favor ABA groups on both LinkedIn and Facebook

In a related story, the ABA Journal did not report that anyone was the least bit surprised by the findings.

06

03 2010


by practicehacker
posted in ABA, ABA Jounral, Article, LPM Section, community, facebook, legal marketplace, linkedin, media, new media, old media, poll, practice, practice management, social media, social media tools, social networking, twitter
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The Web by the Numbers

28

02 2010


by practicehacker
posted in Video, media, new media, social media, social media tools, youtube
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Have a Fanpage on Facebook? Does it work?

Webtrends, which offers detailed web analysis tools, just rolled out a suite of new measurement capabilities for Facebook that allow users to view and compare Facebook data alongside data for other channels. For small firms and sole-practitioners, this development means that you can more easily measure and compare the effect of your Facebook and Twitter pages. Of course if you don’t have a Facebook or Twitter page then this might be a good time to get cracking.

Posted via email from practice (redux)

27

02 2010


by practicehacker
posted in facebook, legal marketplace, linkedin, mashable, media, new media, practice, practice management, realtime, social graph, social media, social media tools, social networking, the business of law, tips, twitter
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Foursquare’s First TV Commercial

See if you can tell who Foursquare is targeting in it’s first TV Spot

By MG Siegler on Feb 24, 2010 for TechCrunch

First Google, now Foursquare. Hot on the heels of Google’s first search-related television ad during the Super Bowl, location-based social network-as-game sensation Foursquare is gearing up to do the same thing tonight on cable network Bravo during the show Sheer Genius from 9 to 10 PM. It’s a 20-second spot in which Foursquare highlights its recently announced partnership with the network. The idea is to show users real-world locations for Bravo’s show.

Now this is hardly a piece of legal or even legal-tech news, except that Foursquare is the embodiment of the casestreaming concept I wrote about in this TechnoLawyer piece over a year ago. Oh, how the times have changed. And now that location-aware apps are all around us, including Twitter of course which got geolocation capabilities last year, we’re all that much closer to being forced into acknowledging colleagues in our vicinity whether we want to or not. I think I just felt a chill run down my spine.

Posted via email from practice (redux)

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25

02 2010


by practicehacker
posted in Blogging, Mobile device, Wisdom of Crowds, beta, business, casestreaming, collaborative tools, community, cool stuff, disruptive technology, iPhone, iPhone Apps, media, moblogging, new media, practice, practice management, remote, social graph, social media, social media tools, social networking, tags, technology, tips, tools, twitter
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Sweet Twitter Visualizations (Seriously)

Below find one of 4 visualizations of Twitter influence and interaction put forth by the Harvard Business Review (HBR).  Props to Steve Rubel for this post and HBR for doing all the work. In case you’re wondering what this all means …. I don’t know yet. But I do know what it’s better to have information than not, and the unexamined Twitter feed is not worth reading. So there you go.

via blogs.hbr.org

Posted via web from practice (redux)

25

02 2010


by practicehacker
posted in Blogging, Posterous, business, collaborative tools, community, cool stuff, crowdsourcing, current-events, disruptive technology, knowledge management, lifestreaming, lists, media, microblogging, new media, practice, practice management, radical transparency, realtime, social graph, social media, social media tools, social networking, technology, tips, tools, twitter
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Halo Reach Team (I’m the Skull Guy)

Posted via email from practice (redux)

23

02 2010


by practicehacker
posted in Halo, Microsoft, Video, beta, media, new media, social graph, social media, social media tools, social networking, software, web 2.0, website, websites, xBox, youtube
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Measuring Twitter ROI

 

SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI. 

Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:

Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.

Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.

Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty: 

23

02 2010


by practicehacker
posted in Marketing, aggregator, business, current-events, disruptive technology, legal marketplace, lists, microblogging, new media, practice, practice management, president o'bama, radical transparency, realtime, search, social graph, social media, social media tools, social networking, software, technology, the business of law, tips, tools, websites
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