Archive for the ‘software’Category

Litigation Software to the Rescue!

43% of litigators who participated in a recent ABA survey say that they use litigation support software. As for the 57% of you wondering what exactly litigation software is, this is your lucky day. The term litigation support software refers to an entire subgenre of database software for storing, searching, and reviewing discovery and evidentiary material. Way better than manually going through a physical file, that’s for sure! Here’s a helpful chart produced by the ABA of the different litigation software out there. For more information on the respective companies and how their software can facilitate your your litigation practice, take a look at the websites below and decide for yourself (this applies to both the 43% of you already familiar with the systems as well as the 57% of you who may be interested in making the switch):

1. Anacomp CaseLogistix
2. Lexis Nexis Concordance
3. ILS Edge
4. iCONECT
5. ImageDepot
6. IPRO eReview
7. Lexbe
8. MasterFile
9. Nextpoint
10. CT Summation iBlaze

Halo Reach Team (I’m the Skull Guy)

Measuring Twitter ROI

 

SEO consultant Indu Priya recently wrote a post for the site Quick Online Tips about measuring return on investment (ROI) when it comes to Twitter. While the piece was not directed at lawyers, its messages were well taken and certainly apply to our practices. As the author notes there, it is notoriously hard to measure results on new-media platforms like Twitter; to discern what works from what doesn’t. But there are a number of tools available for those who want to measure their Twitter results and extrapolate their ROI. 

Obviously, to assess how close you are to your destination you must know where you’re going. Some firms have gone to the length of assemblying a marketing plan in order to set goals for themselves – but if you ask me a simple outline will do until you find out whether your aims are realistic, achievable, or economical. Consider these well-known Twitter success stories:

Dell famously uses Twitter to disseminate offers and discounts, as well as to listen in on market chatter. To guage success Dell counts the number of Twitter-based discounts redeemed by consumers, comparing those figures with the number of purchasers overall. The difference should represent the difference that Twitter makes in its customer-count.

Barack Obama’s Twitter account is the stuff of history – launched during his lightning 2008 presidential campaign, its goal was simply to touch as many people as possible and allow them to communicate with one another. Once their common Twitter friend (the Obama campaign) brought them together, the key metric measured b y the campaign was the number of posts (tweets) that were circulated (retweeted) by followers. After that the multiplier effect took over and delivered the vote.

Of course not all goals are measurable or even achievable; but most can be reached following some creative planning. In the meantime, consider these ROI measurement tools for Twitter and find more on OneForty: 

Buzz Desktop (Is Already Available!)

Talk about your rapid deployment cycles. Google Buzz only went into general release last week (web-only attached to Gmail) and there are already plans to spin it off into its own app and, now, a third-party developer brings us this desktop Buzz monitor. And a very cool one at that. All of which points to the fact that Google has really gotten the hang of identifying creative ideas, bringing ideas to users, then tweaking the product while it is in the field. Not only that, but Google knows enough to make its API freely available so that 3rd party developers can get in on the action. The result with Wave and now Buzz is that changes can be made in real time based on customer comments (not canned feedback or inputs from a few opinionated beta testers). No sir: comments made about Buzz by users of Buzz  were apparently picked up by Google, examined for feasibility, and implemented within hours.

Posted via email from practice (redux)

Network Part 2: Not Going to Take It Anymore

In Part 1 of this series I discussed the current legal research market (lame) and how Wexis was without challengers until a little company called Google smacked them upside the head last year. But the question remains: what are you going to do about it?

Change.  At Last?

Even if Google Scholar does begin the long climb into the consciousness of lawyers, goes the thinking, Wexis could certainly deal with a direct attack as it dealt with Loislaw and Fastcase before. After all the real power of the network is that it resists by tightening its grip and digging in its heels until removing it would kill the host. But direct action is not Google’s style. On the contrary, Google is king of feature creep. It excels at constant development of bells and whistles joined to a simple, irresistible feature like … search. So it’s a good bet that Google Scholar will not directly threaten Westlaw or Lexis any more than Adwords threatened Findlaw or Lawyers.com. Of course Google has relentlessly siphoned off legal marketing dollars from Wexis for the past decade regardless of its indirect approach. And like Adwords, Google Scholar is part of an even bigger network than either Westlaw or Lexis. So maybe change is possible.

At the end of the day, I believe that Google Scholar will do for legal research what Avvo did for lawyer selection: bring transparency where there was none before. If that happens then consumers of legal information including lawyers, scholars, students, and lay people, will be able to bypass the thicket of jargon and questionable practices that kept them in thrall to Wexis for a century. The result would be a body of legal research enhanced by user input (think Wikipedia) instead of a narrowly controlled, opaque system like the ones that lawyers use now. Change, at last.
Running Scared

This month the ABA Journal features a comprehensive look at the new crop of threats facing Westlaw and Lexis, including Google Scholar and Bloomberg Law. According to the article Westlaw intends to roll out it’s next-gen research platform, WestlawNext, in time for the ABA Technology Show in March; while LexisNexis will announce the new Lexis, dubbed creatively ‘New Lexis,’ later this year. But while the article makes it sound as if both companies are about to make a real technological leap, I’d advise you not to hold your breath. Westlaw and Lexis have never responded to threats with anything but cosmetic changes, falling back instead on enticement or intimidation to keep users loyal. And it has always worked, so why fix what ain’t broken? Besides, how likely is it that after generations of taking their market for granted either company will invest the time, money, or business discipline needed to break with the past? Then again, if Wexis loses its iron grip on legal the spigot of legal information then it is nothing but a search engine, and not a good one at that. Reason enough to be afraid.

I’m Mad As Hell And Not
Going to Take It Anymore
So are Westlaw and Lexis simply keeping up appearances as they did when the Internet threatened their proprietary networks in the 90’s? Or do they really think they can change everything from their business model to their corporate culture to cope with the likes of Google and Bloomberg? My guess is that, as usual, Westlaw and Lexis will talk a good game but continue to rely on contracts and intimidation over innovation. Hey, it worked for AIG, GM, and Lehman Brothers, right? And look where they are today.

Posted via email from practice (redux)

TinyChat Upgrade: Etherpad, Whiteboard, YouTube

We’re big fans of TinyChat a web-based chat startup that has been growing like gangbusters and recently won a Crunchie for best bootstrapped startup. TinyChat started out as a simple IRC-style chatroom app to complement conversations on platforms like Twitter, has been steadily building out its innovative platform to include video chat and screensharing options, live video streaming, and Facebook Connect.

Now the platform is making chats more social with the addition YouTube video integration, document collaboration with Etherpad, and whiteboard features powered by the company’s own Flockdraw. The social YouTube feature allows a moderators to pay any public YouTube video for everyone participating in the chat. The administrator can also control were the video starts, pauses etc. <<Read the Full Story Here>>

Information provided by CrunchBase via feedproxy.google.com

Google Kicks Microsoft’s Apps

As Dan Frommer of the Silicon Valley Insider points out, The WSJ has reported that Google is building a store for Google Apps – the business version of Gmail, Docs, Spreadsheets, and the Calendar (all of which I use in my practice). The Google Apps Store would allow customers to buy add-ons only if and when needed to extend their basic Google Apps environment without having to buy the whole enchilada. Apparently Microsoft still has not gotten the memo however, as its Office 2010 (which I am now beta-testing) is still bloated, slow, and crash-prone in the proud MS tradition. This as Google tries to disrupt several Microsoft businesses, including its Office and Windows giants, and its Exchange email business. Google could announce the App Store as soon as March, the WSJ’s Jessica Vascellaro says. Like the App Stores flourishing in the mobile industry, Google could collect a cut from sales while passing the majority of revenue along to developers.

Posted via email from practice (redux)



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