Archive for the ‘Video’Category

SellanApp … that gives me an idea!

Ever feel that if only you had the right tools, backing, money, time, background, education, encouragement and inspiration, you could build a killer app?

I used to think so; especially when I learned about efficient use of widely distributed human resources via frictionless online sharing (a/k/a crowd-sourcing). But like so much of new, new Internet, crowd-sourcing never actually took hold on the ground level where people like me dwell (that is, not in Palo Alto or San Jose). And it never, never penetrated entrenched industries such as law practice.

Then there’s SellanApp, a site that proposes to put the creation, financing, and distribution of mobile apps within the reach of non-techies like me.  Its wonderfully subversive. You might even call it a good way to hack the process of creating apps. And sure it probably won’t work, just as crowd-sourcing failed to catch fire 10 years ago. Then again, it just might.

SellAnApp from NewLogics on Vimeo.

Could ActionStep Be A Game Changer?

It’s not often that I’m impressed, but I recently came across a SaaS product that had all the usual bells and whistles, as well as something different. ActionStep has what I expect in a practice management app, but instead of focusing on features it organizes everything around goalsobjectives, and tasks. This means I can focus on doing my part while everyone else involved in that project is automatically kept informed of my progress and prompted to stay on the same page. Here’s how it works:

  1. Choose one of the templates or create your own
  2. Designate tasks, decide who should perform them
  3. Specify the conditions that will call up those tasks

ActionStep is now ready to spring into action. In addition to launching tasks when the specified condition comes to pass, the program can notify team members of each other’s progress automatically. My favorite feature is the way ActionStep coordinates the whole process by letting me make tasks mandatory or optional, then making them dependent on the completion of prior milestones.  So I define the steps to be followed stay informed of everyone’s progress, and prevent anyone from getting around the rules.

For example:

ActionStep’s document automation features let me customize standard intake forms to include the type of matter and prospect contact information.

Once I indicate that the document is finished, my paralegal is prompted automatically to call or e-mail the prospect. ActionStep even auto-generates the e-mail message.

The calendar feature pings me to attend the meeting. Once I indicate the meeting is over, ActionStep automatically bills the time and sends any notes or uploaded documents to my paralegal so she can take the next step.

So far so good. But here’s the real difference between ActionStep and existing systems:

If I indicate the meeting resulted in a hire, then ActionStep adds tasks like creation of physical and electronic files, customization and enclosure of a Retention Letter, and creation and enclosure of an e-mail to the new client.

If I indicate that the meeting did not result in a hiring decision, ActionStep can prompt me to follow up in time or send out a “No Hire” letter.

The system is competitively priced on a subscription basis and you can click here for a free 30 day trial.

P.S. If you try it out, post your impressions in the comments , share them by e-mail, ping me on Twitter, or post on my Facebook wall. I’d like to know what you think. Cheers.

Open Plea to Legal Marketers … little help?

Me Learning to be Humble

Asking for Help ... Hat in Hand

Being the Practicehacker doesn’t mean I know everything. Take law firm marketing for instance.  
In real life I run a 3-lawyer suburban Chicago practice engaged in what I call “Small Business” law; i.e. we do pretty much everything a small business or its owners need their lawyer to do, including:
  • Business start-ups, incorporation, organization
  • Contracts: drafting, review, enforcement, terms
  • Hiring and firing of employees and contractors
  • Commercial litigation, collections, and defense
  • Real estate transaction, liens and construction
  • Business, stock and asset, sale and purchase
  • Divorce and estate planning for entrepreneurs
  • Bankruptcy, reorganization, crisis management
I can’t think of any aspect of practice organization,management, or marketing that I couldn’t improve. In fact, I am absolutely certain that I must learn to do a lot of things better. Of course, if I had to single out one thing for attention at the moment, it would have to be our law firm marketing.
Full disclosure: I’ve never been satisfied with my firm’s online or social media presence. I mean, my name is out there, but the picture that emerges of my firm seems fragmented and weak. Then again, my off-line presence is no better. I’ve prepared and delivered seminars, given talks both locally and nationally, and have had articles published all over. But to what end?
The worst part of the problem is that it feels like my office is being severely underutilized. After a harrowing couple of years in this see-saw economy, I finally have a stable team of trained lawyers and staff, with more becoming available all the time. But if what we have to offer does not reach the right Clients, it’s wasted. That’s the hardest part of the problem: matching the right skills with the right Clients and keeping the process going.
There is one final caveat: I need new marketing initiatives to have a measurable ROI so we can decide whether to stay with it, pivot, or abandon it and start over.  If anyone thinks they can take a crack at evaluating our situation, or knows someone else who can, please get in touch or leave that information in the comments to this post.  
Thanks to everyone who thinks they can help.

Don’t piss on my leg and tell me it’s raining.

 Legal Rebels 2011

As Kevin Spacey noted, speaking as Kaiser Soze in The Usual Suspects, “the greatest trick the devil ever pulled was convincing the world he didn’t exist.” Couldn’t agree more. 2 years ago the ABA Journal rolled out its Legal Rebels Project in an effort to convince lawyers that the American Bar Association was more than an aging, superfluous institution or a lapdog to the AmLaw 100. The first Legal Rebels chosen in 2009 included

In fairness, that initial list of 50 honorees also included people who really had contributed to the national dialogue about the profession by blogging, starting an innovative company, or finding a better way to do things. But they were too few and far between to give the project credibility in my eyes. As far as I could see, the ABA was still trying to curry favor with BigLaw partners and associates by featuring bite-sized, cutesy profiles of lawyers doing their own breezy thing. Wee!

So how has the project fared in 2011? Let’s just say that the Journal has returned to what it does best – sucking up to BigLaw – by focusing on the unsung heroes trying to change the system from within: BigLaw rebels. Which makes total sense, because real change only comes from people who bill 3000 hours a year and are driven by an insatiable urge to make partner. Way to go ABA Journal. It takes guts to swallow what BigLaw is dishing out, then ask for seconds… but you pulled it off.

Look, just watch the Staff of the ABA Journal descirbe the Legal Rebels Project in their own words and feel the rebellion welling up in your throat.  I certainly did.

OMFG: Halo 4 … I am not worthy

I don’t care how bad ass you think you are. This is Halo 4. Man up and join the fight … or I’ll do it for you.

ABA TechShow 2011

As most readers know, I write a column for NYC-based TechnoLawyer called SmallLaw (formerly known as, no joke, “Crazy Mazy”). Anyhow, as TechnoLawyer’s intrepid Chicago reporter I’ve written about the ABA TechShow since 2008; and before that for this blog.

Here are the 12 videos we shot at this year’s TechShow. Feel free to subscribe to my YouTube Channel for more legal tech news and check out my TechnoLawyer pieces as well.