practicehacker

See if you can tell who Foursquare is targeting in it’s first TV Spot

Posted via email from practice (redux)

2010 Social Media Influencers – Trend Predictions

Twitoaster threads and archives Twitter conversations about you and your blog posts, then threads them and presents them along with background, context, and statistics. Twitoaster is available as a WordPress plugin that automatically retrieves Twitter replies to your blog posts. Readers, bloggers, brands, and companies interested in follower response can easily monitor, manage, and accumulate market sentiment using Twitoaster. Twitoaster may also be used  as a CRM tool or a Twitter client. The service is free by the way.

Just got my invitation to Google Wave. Should be called Google Crack. I’ve been online for 5 hours and still want to experiment but I’m about to pass out. To put it in perspective, I heard about the invitation at 8:30 Friday night. It is now 6:40 Saturday morning. I’ve been tooling around with Wave since 2:45 AM (didn’t sleep last night, okay?).

Turns out that Wave isn’t that complex (despite appearances). The most apt description I’ve heard yet was offered on Bwana.tv where the host referred to it as an open-sourced real-time multimedia platform for communication …. that just happens to draw on nearly all Google’s media properties – e-mail (gmail), video (YouTube), games, pictures (Picasa), IM (gTalk), social networking (Orkut), documents (Google Docs), real-time online collaboration (Google Docs again), etc.

The  point is his tool could really, really change the way we communicate with each other and with clients. It’s that useful. I’ll keep my readers up to date. So far so good.

P.S. In true Internet, word-of-mouth, hacker fashion I got my invitation through a longtime online contact I originally met blogging, who got it from a contact of his, and so on.  You could say we scarcely know one another but he helped me become part of the 100,000 who got Wave invites. Thanks for that bro!

Wave is Google’s open-sourced real-time multimedia platform for communications, combining e-mail (gmail), video (YouTube), pictures (Picasa), IM (gTalk), social networking (Orkut), and real-time online collaboration (Google Docs).

Social IRM Engagement Chart

Social IRM (noun) (so-shal eye-ar-em):  the discipline of managing relationships between influencers (ie: bloggers) and brands (ie: LexisNexis, Westlaw, etc.)

by offering real value with the goal of exciting, maintaining, and harnessing positive word of mouth. Used mostly by marketers and forward-thinking professionals.

get on with it already

Has Google’s marketing department been co-opted by Lucas Studios?  I’ve been angling to try Google Wave, the much-touted “next generation” communication platform, for a year. Thus far nothing. This is the longest I’ve waited for a promised payoff since the first Star Wars prequel. And we all remember how that turned out … so make with the Wave already.

Prism Legal’s Ron Friendman liveblogged (a/k/a real-time blogged) Richard Susskind’s discussion of the future of the profession at ILTA 2009.  Here are the Top 10 disruptive legal technologies on the list:

Document Assembly. Has already changed markets. Providing document assembly online allows for economies of scale. Charges and hours don’t have to relate, making this technology “disruptive.

Always on Connectivity. Lawyers can, and are expected to, be on call 24/7.  Deal with it.

Electronic Legal Marketplace. Your value in the  a frictionless marketplace. Clients can select legal services in the electronic marketplace and even choose to go with non-lawyer alternatives.

E-Learning. Law schools have long been falling down on the job. The Internet can revive learning with realistic simulations.

Online Legal Guidance. Interactive advice systems in the “latent legal market” (see Suskind, The Future of Lawyers). Sounds like self-guided document automation.

Legal Open-Sourcing. A la Wikipedia. Crowd-sourcing communities of interested individuals can result in better answers than throwing the problem to a single individual.  Consumers more likely to talk to friend with similar problems than a lawyer.

Closed Legal Communities. See Legal Onramp. Clients and In House Counsel can pool legal information and check a common knowledge-base before consulting pricey outside counsel.

Workflow and Project Management. High volume, low value work can be made into off-the-rack solutions; making certain lawyers into de facto project managers. Project management requires significant training, but lawyers aren’t getting any. This is a disruptive trend because it highlights the fact that as efficiency increases, billable hours decrease.

Embedded Legal Knowledge. In the future legal knowledge will be built into compliance systems making the contributions of highly-trained counsel less necessary except for unusual assignments.

Online Dispute Resolution. Dispute resolution as a service. Services like CyberSettle versus time spent in Court or in the arbitration system.